Fun Twitter tools

Recently I have found myself increasingly spending time on twitter evaluation and mapping tools. I have decided to pull quickly pull together a couple of my personal favourites for you to explore.

Mention Map

Likely to inspire alot of oooh’s and ahh’s in the office, this visually dynamic application developed by asterisq allows you to map people or organisations you have recently influenced. The thicker the line the stronger the influence, it also pulls up hashtag’s that the twitter user has been using recently. By clicking on other people you influence “nodes” you can investigate their networks and look at how to extend your reach. I have included a screengrab of my recent influencer’s map.

If I then wanted to investigate my @YoungAchievers friend and colleague @jlowthrop network I would search her twitter handle and I would be able to view a graph of her current network of influencers.

The limitations to this tool is that it only gives you an indication of the people who you are currently influencing, so by no means is this a definitive tool  for mapping the Twitter eco system, but it is well worth regularly investigating who are the current influencers on the people you wish to reach. My personal tip would to be look at journalists and who they are influenced by as this could be a way to get on their radar “not that I would ever do a sneaky thing like that”


This tool allows you to research the popularity of different twitter trends. You are able to search individual topics or compare trends like I have done below with Arsenal and Birmingham City following the football league cup final.


If you are developing a following on Twitter doing it to engage with interesting people either professional or personality or quite often both. Twittersheep enables you to view the most commonly mentioned words in the profile bios of your followers. The premise is simple the bigger the word in the cloud the more popular it is with the in the bio’s of your followers.


This tool allows you to measure the reach of your last 50 tweets, This is a great for measuring the reach of campaigns over a short period of time, including @ replies and impressions of your tweets served up followers you have been influencing.

This list of resources is by no means exhaustive and only skims the surface, they are just a few of my favourites. New analysis and planning tools crop up regularly so worth checking out resources such a Mashable, E-Consultancy and a new tech update blog from Beautiful World’s  @ashleynclarke and all tweets from @nfptweetup

Any questions drop me a tweet at @damienclarkson

You may also be interested in a list of some of my favourite Charity tweeters


My top tips on how to do a charity fundraising concert

In October 2009 away from my day job at KnowHow NonProfit I put together a concert as part of Oxjam . The day was made possible by amazing bands and passionate volunteers and friends.

These are my top tips how to deliver a successful and fun event and whilst getting most for your cause of choice.


1) Find a cause you believe in

In my experience the people who work the hardest to achieve maximum results are those who really believe in what they are doing. This applies to charity fundraising, I love music and care about climate change, so I was motivated and passionate from the beginning raise as much for the cause as possible.

2) Involve your friends

Make it fun, at the end of the day you are doing something for a cause you believe in. Sharing ideas and the workload makes organising the event easier. Having people to bounce ideas off and accessing their friendship networks gives you great marketing reach. The more people involved in running the event higher the chance of getting filling the venue as people bring their friends.

3) Don’t under estimate human goodwill

As the old adage goes “if you don’t ask you don’t get” you are organising a fundraiser for a good cause. I found that people we surprisingly willing to give their time or financial and tangible gifts. I was able to negotiate a free venue at the New Cross Inn, free gifts from bands and a percentage of the pubs drink takings and most importantly social media marketing from friends. One tin from chugging made £20 so don’t estimate the value of doing small things.

4) Look after the talent

In the case of my Oxjam all the bands played for free and some travelled a fair distance to attend the gig. I organised some free beers for the bands and gave them lengthy sets. For the headlining act I arranged a interview with Goldsmith University’s student radio. After all they are helping you put on this event if you can do something for them they will be more willing to do future charity gigs or activities in the future.

5) Enhance the power of the web as a marketing tool

Free gig listings, blogs, Facebook, Twitter it is all free and a great way to spread your message. Try not to bombard your group with messages, speak when you have something to say eg a new band. Also ask your friends to invite their friends to join your event group it is amazing how many people you put your event in front of very quickly.

6) Be prepared to be flexible

As always everything will not go to plan, be prepared to improvise on the day and in the build up. Mentally preparing yourself for the odd hiccup on the way makes dealing with them much easier upon arrival.

7) Keep track of the money as you make it

Safeguarding your funds is essential make sure your constantly “bank” your money throughout the day. Keeping a close eye on what you have made is not only sensible but really exciting as you witness how much money you have raised.

8) Involve the charity you are raising funds for

I had fantastic support from Kate Wolfenden who was volunteering as a campaigner for Oxjam. Her climate change campaigning involved everyone and most of us were “blue in the face” by the end of the day and the event attendees went way with a better knowledge of the issue.

9) Most importantly have fun

It doesn’t matter if you make £20 or £1000, you are doing an amazing thing to benefit people less fortunate than you, be proud and enjoy the day.

 If anyone else has some tips please feel free to comment.