Recently I have found myself increasingly spending time on twitter evaluation and mapping tools. I have decided to pull quickly pull together a couple of my personal favourites for you to explore.
Likely to inspire alot of oooh’s and ahh’s in the office, this visually dynamic application developed by asterisq allows you to map people or organisations you have recently influenced. The thicker the line the stronger the influence, it also pulls up hashtag’s that the twitter user has been using recently. By clicking on other people you influence “nodes” you can investigate their networks and look at how to extend your reach. I have included a screengrab of my recent influencer’s map.
If I then wanted to investigate my @YoungAchievers friend and colleague @jlowthrop network I would search her twitter handle and I would be able to view a graph of her current network of influencers.
The limitations to this tool is that it only gives you an indication of the people who you are currently influencing, so by no means is this a definitive tool for mapping the Twitter eco system, but it is well worth regularly investigating who are the current influencers on the people you wish to reach. My personal tip would to be look at journalists and who they are influenced by as this could be a way to get on their radar “not that I would ever do a sneaky thing like that”
This tool allows you to research the popularity of different twitter trends. You are able to search individual topics or compare trends like I have done below with Arsenal and Birmingham City following the football league cup final.
If you are developing a following on Twitter doing it to engage with interesting people either professional or personality or quite often both. Twittersheep enables you to view the most commonly mentioned words in the profile bios of your followers. The premise is simple the bigger the word in the cloud the more popular it is with the in the bio’s of your followers.
This tool allows you to measure the reach of your last 50 tweets, This is a great for measuring the reach of campaigns over a short period of time, including @ replies and impressions of your tweets served up followers you have been influencing.
This list of resources is by no means exhaustive and only skims the surface, they are just a few of my favourites. New analysis and planning tools crop up regularly so worth checking out resources such a Mashable, E-Consultancy and a new tech update blog from Beautiful World’s @ashleynclarke and all tweets from @nfptweetup
Any questions drop me a tweet at @damienclarkson
You may also be interested in a list of some of my favourite Charity tweeters http://twitter.com/list/damienclarkson/awesomecharity
Damien Clarkson 